eBay sellers can now offer reward programs for their customers. Merchants who accept PayPal payments can operate a turn-key reward program for customers through the new MyStoreRewards customer loyalty service, offered by MyStoreCredit Inc.

"MyStoreRewards is a simple, low-cost reward program for online merchants, and we're pleased to be able to offer this service to merchants that accept PayPal," said Brian Lawe, MyStoreCredit CEO. "Merchants can segment their customer base and offer customized rewards to drive increased sales and profits. Our service automatically tracks buyer activity, issues any cash reward and provides reporting for participating merchants."

Tim Villanueva, general manager of the PayPal platform and PayPal Developer Network, said "The MyStoreRewards solution can help merchants drive repeat sales, which is a key goal for any business." MyStoreRewards requires no added technical skills, hardware or software. Average monthly fees, excluding buyer rewards, is about $20 for every $20,000 in payments processed, or 1/10th of 1% of a merchant's payment revenue.

http://www.mystorerewards.com/msr/faq.htm