eBay has upgraded its new eBay Express fixed-price marketplace. Unlike eBay, eBay Express uses a shopping cart that allows shoppers to buy multiple items from different sellers in one transaction and pay using either PayPal or a credit card. When the service launched in the Spring, there was a limit on how many different sellers one transaction could encompass. Now, shoppers can buy items from up to ten different sellers in one transaction; previously, there was a five-merchant limit.
eBay did not publicly announce the upgrade, but notified AuctionBytes after it ran an article on Thursday about eBay Express and other online marketplaces entitled, "Shopping Online with eBay Express, Amazon, Overstock and Google Checkout" (http://auctionbytes.com/cab/abn/y06/m09/i21/s01). According to an eBay spokesperson, eBay upgraded the shopping cart the first week in September.
eBay officially launched Express as a "convenience-oriented" shopping experience in June and began running television commercials to advertise the site on September 7 (http://www.whatisit.com).