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Auctionbytes-NewsFlash, Number 0 - September 26, 2006 - ISSN 1539-5065      Previous Story | | Next Story

IBS Launches eBay Business Intelligence Tool
By Ina Steiner
AuctionBytes.com
September 26, 2006
Reading AuctionBytes: IBS Launches eBay Business Intelligence Tool

Internet Business Skills (IBS) has officially launched Pyrolytics 2.0 to help eBay PowerSellers reduce listing and marketing fees. The company said it has deployed Pyrolytics to nearly 10 customers in the past six months with overwhelming success.

Pyrolytics 2.0 enables eBay PowerSellers to determine if their sales strategies are working on a sku-by-sku (or item by item) basis through two modules of Pyrolytics: Sales Strategy & Daily Sales Reports. Sellers can purchase reports individually. Sales Strategy customers receive weekly emails that cover:

  • Inventory analysis ranks the most powerful / likely to sell items by sku (per item). This enables sellers to instantly know what should go to auction and what should remain in the store.
  • Keyword analysis ranks the most powerful item titles and suggests improvements. This feature ultimately helps buyers find your products.
  • Price analysis compares the price of your products to the competition and then reveals which items are overpriced or under priced.

"The biggest benefit for me is the weekly analysis of my listings. IBS and Pyrolytics tells me what's working and what's not in real-time and that makes all the difference because eBay selling moves fast," said Jeff Bertrand, president, Bertrand Music (eBay ID: Expresskaraoke). "Because of the Daily Sales Reports, we have developed a strategy from the data provided. This is the most critical piece of information our business uses, and it provides immediate results."

"With the increased fees for eBay PowerSellers and store owners, our product enables our customers to remain as eBay sellers because of the immediate ROI that Pyrolytics demonstrates," said Allison Hartsoe, CEO, Internet Business Skills. "Most eBay sellers are paying unnecessary fees because they simply don't have the time to stay on top of their selling strategy. Pyrolytics main objective is to increase sales and reduce fees."

The Pyrolister system can work directly with eBay or it can be used in conjunction with eBay listing tools run by Infopia, Marketworks and ChannelAdvisor.

http://www.internetbusinessskills.com

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