mPoria, a provider of mobile commerce services for retailers, launched a mobile consumer-shopping service that allows consumers to purchase in-demand, hard-to-find products at significantly discounted prices. Through GoLo, mPoria drops the retail price of each featured product every few seconds until the item either sells out or until its retail tag reaches zero. The service also allows consumers to locate featured merchandise, monitor dropping prices, and make purchases.

The GoLo service showcases products from more than 100 merchants offering everything from electronics and apparel to designer perfumes. To participate, consumers simply type in http://mporia.mobi on their mobile phone browser to access the GoLo service in mPoria's mobile shopping mall. Once there, they will find a current featured item and associated discount pricing that they can monitor throughout the day. They will also find a schedule of upcoming products to be showcased. Consumers can purchase all showcased items through GoLo using a credit or debit card, or PayPal.

mPoria's GoMobile service is a turnkey m-commerce solution that enables merchants to easily and cost-effectively build, customize and monitor an entire mobile shopping site from a web-based interface. The company launched GoLo to help drive awareness and adoption of mobile shopping.

http://www.mporia.com